Is Google AdWords right for Small business?
AdWords is Google’s Paid Advertising (PPC- Pay Per Click) product.
AdWords can be a good method of driving traffic, marketing your product or service and eventually getting increased sales and visits. You can imagine the following scenario:
When a potential customer is looking for a product, service, promotion, or anything related to. That Customer is googling in the Search box for the specific keyword and such customer is looking for you, and Adwords can get you found.
If you’ve ever a chance to work with a marketing specialist or done a Google search, you’ve probably had someone tell you to use Google AdWords.
The majority of business wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing.
However, small business hoping to organically get on the top (10) ten search results is difficult, you have to recognize your business is competing with career-long, experienced, motivated SEO experts.
With Google AdWords, you can put your business name / brand almost on the same level, no matter how long your business has been around in the marketplace. You can get your message viewed by your market when they’re searching for your specific product, service or offer.
How the Ads show on Google?
Ads may appear when someone types a search query, for example, “web design” into Google. Companies advertising will bid for keywords related to “web design industry“. Within a few seconds, Google enters thousands of keywords and ads into an “auction” to determine which of them have the most relevant information to the search query, and the “winning ads” are what is served up at the top of the results.
Do Google Ads Worth?
Google Adwords may or may not suitable for your business. In the majority of the cases, google ad is effective, as long as you have knowledge enough to use the best keywords and target cost per click ad (CPC) efficiently.
If you are looking to exposure and drive traffic to your website, the ads can connect with potential customers and you have a chance to appear on the first page of the google search engine.
Otherwise, alternative like SEO techniques can take several weeks or months depending on your competitors in order to show up your site on the firsts pages of Google.
If you need help with your Paid Search don’t hesitate to contact us.
Source: Google Analytics Marketing Platform: https://marketingplatform.google.com/about/analytics/